Which of the following is not an advantage of a strategic alliance?
A) Alliances help facilitate entry into foreign markets
B) Allows a firm to share the fixed costs of developing new products or services with another firm
C) Provides a forum for firms to bring together complementary skills and assets that neither company could easily develop on its own
D) Helps a firm guard its proprietary technology
E) Helps establish technical standards in an industry

Question

Quizplus · Accepted Answer

Strategic alliances may require sharing some proprietary technology with the partner firm, which could potentially lead to loss of control over intellectual property. Therefore, guarding proprietary technology is not considered an advantage of a strategic alliance.

Which of the Following Is Not an Advantage of a Strategic