Pursuing a(n)_______________ strategy involves a simultaneous focus on reducing costs,transferring skills and products,and being locally responsive.
A) global
B) multidomestic
C) transnational
D) international
E) multinational

Question

Quizplus · Accepted Answer

Transnational strategy involves balancing global integration and local responsiveness. This means that while the company attempts to achieve economies of scale and reduce costs by leveraging its global network, it also tries to adapt products and services to local market needs. At the same time, the company aims to transfer knowledge and skills across borders to enhance its overall competitiveness. This approach is most effective for firms with a strong global presence and a diverse portfolio of products and services. Thus, option C is the best choice as it aligns with the given characteristics of the strategy.

Pursuing A(n)_______________ Strategy Involves a Simultaneous Focus on Reducing Costs,transferring