The distinguishing feature of _______________ firms is that they extensively customize both their product offerings and their marketing strategy to match national conditions.
A) multidomestic
B) global
C) transnational
D) international
E) multinational

Question

Quizplus · Accepted Answer

Multidomestic firms customize their product offerings and marketing strategy to match national conditions, whereas global and transnational firms operate on a more standardized and integrated basis across multiple countries. International and multinational are more generic terms that do not indicate a specific approach to customization.

The Distinguishing Feature of _______________ Firms Is That They Extensively