A(n)________________ strategy makes sense if a firm has a valuable core competence that indigenous competitors in foreign markets lack.
A) global
B) international
C) multidomestic
D) transnational
E) multinational

Question

Quizplus · Accepted Answer

An international strategy is appropriate when a firm has a unique skill or product that gives it a competitive advantage, which it can leverage by entering foreign markets without the need to heavily customize its offerings or engage in local production. This strategy relies on exploiting the firm's existing competencies or products in new markets.

A(n)________________ Strategy Makes Sense If a Firm Has a Valuable