The appropriateness of the strategy that a firm uses in an international market varies with the extent of pressures for _____________ and ________________.
A) cost reductions; availability of financing
B) price concessions; quality improvements
C) availability of financing; product standardization
D) cost reductions; local responsiveness
E) market size; market characteristics

Question

Quizplus · Accepted Answer

The appropriate strategy in an international market varies with the extent of pressures for cost reductions (global integration) and local responsiveness (adaptation to the local market). Therefore, the best choice is D as it combines these two factors. The other choices (A, B, C, and E) do not address these factors adequately.

The Appropriateness of the Strategy That a Firm Uses in an International