In terms of communication strategy, which of the following refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender?
A)Source effects
B)Noise levels
C)Cultural barriers
D)Pull strategy
E)Push strategy

Question

Quizplus · Accepted Answer

Source effects occur when the receiver of the message (the potential consumer in this case) evaluates the message on the basis of status or image of the sender. Source effects can be damaging for an international business when potential consumers in a target country have a bias against foreign firms.

In Terms of Communication Strategy, Which of the Following Refers