The appropriate measure for buyers' valuation of a good is how willing they are to pay.

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The willingness to pay of buyers is an important measure of the value they attach to a good or service. It reflects the maximum amount they are willing to give up in order to obtain the good, which can be used as an indicator of their perceived benefits or satisfaction from consuming it. Therefore, it is a relevant criteria for understanding consumer preferences and demand.

The Appropriate Measure for Buyers' Valuation of a Good Is