Often,the desirability of partnering in the business market is based on the fact that each firm brings to the partnership something the other needs but cannot provide on its own.

Question

Quizplus · Accepted Answer

This statement is true. Partnerships are often formed because each partner can bring something to the table, such as a specialized skill, resource, or distribution channel that the other partner may not have access to or be able to provide on its own. This can lead to a mutually beneficial relationship where both partners can leverage each other's strengths to achieve success.

Often,the Desirability of Partnering in the Business Market Is Based