What marketing effort is sponsored by an organization that solicits responses from individuals who share common interests and activities?
A) frequency marketing
B) affinity marketing
C) internal marketing
D) database marketing

Question

Quizplus · Accepted Answer

Affinity marketing is sponsored by an organization that seeks to connect with individuals who share common interests and activities. This form of marketing is aimed at building brand loyalty among these groups and fostering long-term relationships. By targeting specific interest groups, marketers can create tailored campaigns that resonate with their audience and drive engagement.

What Marketing Effort Is Sponsored by an Organization That Solicits