Which of the following is a characteristic of the price-quality relationship, in the absence of other cues?
A) Many buyers interpret low prices as signals of high-quality products.
B) Price offers no clue of a product's quality to prospective purchasers.
C) Price is an important indicator of product quality to consumers.
D) The relationship between price and quality holds true only in declining economies.

Question

Quizplus · Accepted Answer

Price is often used by consumers as an indicator of quality, especially when other information is not available.

Which of the Following Is a Characteristic of the Price-Quality