During what stage of the product life cycle should a firm's marketing strategy emphasize stimulating initial demand?
A) introduction
B) stabilization
C) growth
D) maturity

Question

Quizplus · Accepted Answer

Stimulating initial demand is a key objective during the introduction stage of the product life cycle. This is because customers are not yet aware of the product and its benefits, and the firm needs to create awareness and generate interest through targeted marketing efforts. Once initial demand is generated, the firm can then focus on building momentum and growing sales during the growth stage. The stabilization and maturity stages are focused on maintaining market share and maximizing profits rather than stimulating demand.

During What Stage of the Product Life Cycle Should a Firm's