Which of the following LEAST describes concentrated marketing?
A) It is very effective for large corporate competitors that have marketplace clout.
B) Firms that wish to focus on multiple segments utilize it.
C) It is an effective strategy for specialty or unique products.
D) It is more impacted by shifts in consumer buying habits and other external factors.

Question

Quizplus · Accepted Answer

Concentrated marketing is not typically effective for large corporate competitors with marketplace clout, as it focuses on targeting a specific niche market rather than a broad audience.

Which of the Following LEAST Describes Concentrated Marketing