Rather than relying completely on company executives, the qualitative forecasting technique seeks opinions from outside the firm, such as university researchers and scientists.What is this technique known as?
A) the jury of executive opinion
B) exponential smoothing
C) the Delphi technique
D) the sales force composite

Question

Quizplus · Accepted Answer

The technique described is known as the Delphi technique, which seeks input and opinions from outside the company, such as university researchers and scientists, to develop a forecast. The other techniques mentioned (jury of executive opinion, exponential smoothing, and sales force composite) do not rely on external input.

Rather Than Relying Completely on Company Executives, the Qualitative Forecasting