FedEx has a slogan, "FedEx Delivers to a Changing World" and has run this slogan in Canada, Brazil, China, and additional countries.This example BEST illustrates which of the following?
A) straight extension
B) product adaptation
C) promotion adaptation
D) dual adaptation

Question

Quizplus · Accepted Answer

Straight extension is when a company uses the same marketing mix in all countries. In this case, FedEx is using the same slogan in all of the countries listed.

FedEx Has a Slogan, "FedEx Delivers to a Changing World