A mobile phone company might ask managers to do some environmental scanning of blogs that deal with electronics as a way to _________.
A)obtain new customers
B)identify emerging trends
C)obtain new advertisers
D)identify potential rivals

Question

Quizplus · Accepted Answer

Environmental scanning involves monitoring and analyzing trends, opportunities, and threats in the external environment that could impact a company's operations. By scanning blogs that discuss electronics, a mobile phone company could identify emerging trends in the industry, such as new technologies, consumer preferences, or market opportunities. This information can help the company adjust its strategies, develop new products, or improve customer services to stay competitive and meet the changing demands of the market.

A Mobile Phone Company Might Ask Managers to Do Some