A researcher who measures the amount of Internet postings that involve a client's company name is measuring _____.
A) page views
B) click-through rate
C) conversation volume
D) buzz factor

Question

Quizplus · Accepted Answer

Measuring the amount of Internet postings that involve a client's company name is commonly known as measuring the conversation volume. This refers to the number of online conversations and mentions of a particular brand or company. The other options, such as page views, click-through rate, and buzz factor, do not directly measure the level of online conversation or mentions about a brand.

A Researcher Who Measures the Amount of Internet Postings That