All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.
A) does not differentiate between a lot of activity by a few visitors and a little activity by many visitors
B) some hits are likely made by mistake
C) researcher lacks information about the meaning behind the numbers
D) does not adequately measure the number of times an ad is clicked on

Question

Quizplus · Accepted Answer

The statement "does not adequately measure the number of times an ad is clicked on" is actually a flaw with using click-through rate as a measure, so it is not an exception to the flaws listed. A, B, and C are all legitimate flaws with using click-through rate as a measure.

All of the Following Are Flaws with Using Click-Through Rate