The portion of potential respondents exposed to a hyperlink to a survey who actually click through to view the questionnaire is called the _____.
A) response rate
B) click rate
C) hit ratio
D) viewer rate

Question

Quizplus · Accepted Answer

The portion of potential respondents who click through to a survey after being exposed to a hyperlink is referred to as the click rate. A response rate would refer to the portion of potential respondents who actually complete and submit the survey. The hit ratio typically applies to website traffic, and a viewer rate is not a common term used in survey research.

The Portion of Potential Respondents Exposed to a Hyperlink to a Survey