_____ is used to screen new,revised,or repositioned ideas.
A) Concept testing
B) Phenomenology
C) Laddering
D) Piggybacking

Question

Quizplus · Accepted Answer

Concept testing is the process of screening new, revised, or repositioned ideas. Phenomenology is a qualitative research method used to explore subjective experiences. Laddering is a technique used in marketing research to uncover underlying values and beliefs that drive consumer behavior. Piggybacking refers to the practice of using someone else's established platform, service, or product to promote one's own.

_____ Is Used to Screen New,revised,or Repositioned Ideas