The family life cycle concept is particularly useful to marketers because:
A) it helps to re-affirm traditional family values.
B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
C) marketers too often overlook families in favour of younger individual consumers.
D) it recognizes the increasing number of women in the work force.

Question

Quizplus · Accepted Answer

The family life cycle concept helps marketers predict demand for specific product categories over time by focusing on how family priorities change in the long term. This understanding allows for better targeting of products and services to meet the evolving needs of families at different stages.

The Family Life Cycle Concept Is Particularly Useful to Marketers