Consumers who are "in the know" about valued status symbols may switch gears and deliberately seek to mock the prizing of such status symbols by avoiding them, for example, by wearing torn blue jeans, a form of consumption called:
A) ironic mimicry.
B) fraudulent flattery.
C) parody display.
D) counterfeit consumption.

Question

Quizplus · Accepted Answer

Parody display refers to the deliberate choice to mock or undermine the traditional prizing of status symbols by opting for alternatives that are seen as anti-status or counter to mainstream luxury preferences, such as wearing torn blue jeans instead of high-end fashion.

Consumers Who Are "In the Know" About Valued Status Symbols