All of the following identify when fear appeals are most effective,EXCEPT when:
A) consumers are already afraid of the problem discussed in the ad.
B) a solution is presented for consumers to remove the threat.
C) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death).
D) the threats displayed are excessive.

Question

Quizplus · Accepted Answer

Excessive or extreme threats may cause consumers to feel overwhelmed and result in a lack of attention or action towards the message. The other options suggest when fear appeals are effective.

All of the Following Identify When Fear Appeals Are Most