When Bristol-Myers states that "New Liquid Vanish really does clean tough rust stains below the waterline better than Lysol," it is using which of the following strategies?
A) cognitive differentiation
B) emotional appeal
C) comparative advertising
D) conclusion advertising

Question

Quizplus · Accepted Answer

Comparative advertising is a strategy where a brand directly compares its product to a competitor's product to highlight its superiority on certain attributes or benefits. In this case, Bristol-Myers is comparing its New Liquid Vanish's effectiveness against Lysol's, specifically on cleaning tough rust stains, which is a clear example of comparative advertising.

When Bristol-Myers States That "New Liquid Vanish Really Does Clean