A prestigious luxury car advertiser states that "the loudest thing you'll hear is the ticking of the clock," with the implication that they're working on solving that problem right now.The advertiser is using ________ in the construction of the message.
A) counter-attitudinal advocacy
B) refutational argument
C) open-ended strategy
D) proactive advocacy

Question

Quizplus · Accepted Answer

The advertiser is using a refutational argument, acknowledging a potential negative aspect of their product (noise level) and presenting a solution or defense (working on solving the problem).

A Prestigious Luxury Car Advertiser States That "The Loudest Thing