When Ashley enters the car lot to look at used cars,she draws upon her knowledge that car salespeople often use "hard-sell" techniques and she raises her guard in order to defend herself from a persuasion attempt.This is consistent with:
A) the Persuasion Knowledge Model.
B) a dual process model.
C) the existence of a sleeper effect.
D) the theory of cognitive dissonance.

Question

Quizplus · Accepted Answer

The scenario described is consistent with the Persuasion Knowledge Model, which suggests that individuals have knowledge and awareness of persuasive techniques used by communicators and use this information to defend themselves against persuasion attempts. Ashley's awareness of hard-sell techniques indicates that she is using her knowledge to prepare herself for a potential persuasion attempt by the car salespeople.

When Ashley Enters the Car Lot to Look at Used