Fred is trying to understand why his customers feel the way the do about the speakers he sells.He first identifies what speaker attributes are important to his customers,and then analyzes the extent to which his customers believe his speakers contain those attributes.Finally,he identifies the relative importance of each attribute.Fred is utilizing a multi-attribute attitude model.

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The Answer of Fred is trying to understand why his customers feel the way the do about the speakers he sells.He first identifies what speaker attributes are important to his customers,and then analyzes the extent to which his customers believe his speakers contain those attributes.Finally,he identifies the relative importance of each attribute.Fred is utilizing a multi-attribute attitude model.

Fred Is Trying to Understand Why His Customers Feel the Way