In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full-bodied beer that goes down smooth and gentle."
A) those whose self-ratings were highly masculine
B) men
C) those whose self-ratings were highly feminine
D) women

Question

Quizplus · Accepted Answer

The ad's description, emphasizing "tender care," "smooth," and "gentle," aligns with stereotypically feminine traits. Therefore, individuals who self-rate as highly feminine are more likely to prefer this execution, regardless of their biological sex.

In a Study of a Beer Advertisement, Two Executions Were