Which of the following is an example of marketers using positive affect to highlight product benefits?
A) Samsung showcasing the functional benefits of their new phone and the fact their rivals, the iPhone does not have these features
B) a political campaign advertisement that conveys the opposing candidate in negative light
C) gambling ads showing the possible negative outcomes of excessive gambling
D) An ad for Viagra depicts a happy user of its products, who is walking to the beat of uplifting music.
Correct Answer:
Verified
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