The two basic measures of advertising impact used in the industry are:
A) power and persuasiveness.
B) readership and remembrance.
C) recognition and recall.
D) reliability and recall.

Question

Quizplus · Accepted Answer

Recognition and recall are the two basic measures of advertising impact. Recognition measures if consumers recognize or remember seeing an ad, while recall tests if consumers can remember the content of an ad without being prompted.

The Two Basic Measures of Advertising Impact Used in the Industry