If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream and Berries Ice Cream"),they will feel hungry for some in the future when they merely hear the brand name.Their hunger is an example of a/an:
A) conditioning trial.
B) conditioned response.
C) conditioned cue.
D) voluntary action.

Question

Quizplus · Accepted Answer

This scenario describes classical conditioning, where a neutral stimulus (the brand name) becomes associated with a conditioned response (feeling hungry). Therefore, the hungry feeling experienced by the consumers is the conditioned response.

If Consumers Repeatedly See TV Ads for a "Decadent" Ice