In consumer behaviour,the concept behind a product's market position implies that:
A) the evaluation of a product is based on what it means to person rather than what it does.
B) the evaluation of a product is based on what it does for person rather than what it means.
C) the top-selling brand in a product category always has a stronger market position.
D) price is the most important "P" to consider when formulating a marketing strategy.

Question

Quizplus · Accepted Answer

Market position often involves the perception and meaning of a product to consumers, rather than just its functional benefits.

In Consumer Behaviour,the Concept Behind a Product's Market Position Implies