While most automobile companies want to be viewed as being stylish or safe, Subaru appealed to dog owners in a series of innovative advertisements. This was part of Subaru's:
A) positioning strategy.
B) market segmentation.
C) consumer profiling.
D) primary research.

Question

Quizplus · Accepted Answer

Subaru's approach to appeal to dog owners through innovative advertisements is an example of positioning strategy, where the company aims to occupy a distinct place and value in the target consumers' minds compared to its competitors, focusing on being appealing to pet owners.

While Most Automobile Companies Want to Be Viewed as Being