When a well-known spa redesigned the packaging for its line of spa products containing algae extracts with a "sea of green" look to unify all of its different offerings, it relied upon which principle of stimulus organization?
A) consistency
B) experiential
C) subjectivity
D) similarity

Question

Quizplus · Accepted Answer

The principle of similarity suggests that elements that are similar to each other tend to be perceived as a unified group. In this case, the "sea of green" look across all products creates a visual similarity that unifies the different offerings.

When a Well-Known Spa Redesigned the Packaging for Its Line