Age, gender, ethnicity, income, geography, and purchase frequency are all potential segmentation variables.
Correct Answer:
Verified
Q28: Define demographics. Next, using information that you
Q29: In which relationship type do users see
Q30: Rather than try to reach everybody, a
Q31: Social class is not considered a demographic
Q32: The Jones and Smiths were born in
Q34: The key issue about market segmentation is
Q35: While marketers cannot create needs, they:
A) may
Q36: Gail is studying the interests and values
Q37: Differentiating products by gender does not begin
Q38: What is relationship marketing? How might relationship
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