Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

Name: Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer behavior encompasses all aspects of the purchasing process, including pre-purchase activities (such as research and evaluation), the act of purchasing, and post-purchase evaluation (such as satisfaction and loyalty), not just what happens at the point of purchase.

Consumer Behaviour as a Discipline Deals Mainly with What Happens