Technology transfer agreements:
A) protect "distinctive" or "famous" marks from unauthorized uses only when confusion is likely to occur.
B) permit a company to quickly penetrate a foreign market without incurring the substantial financial and legal risks associated with direct investment.
C) prevent an intellectual property owner from granting to another the right to use protected technology in return for some form of compensation.
D) assert that priority of trademark rights in the United States depends upon the priority of use anywhere else in the world.

Question

Quizplus · Accepted Answer

Licensing provides numerous benefits for both licensors and licensees. It allows a firm to penetrate foreign markets much more quickly than direct investment. Further, by licensing rather than directly investing, a business minimizes its physical and financial presence overseas, thereby reducing the risks of suffering devastating losses in the event of an expropriation.

Technology Transfer Agreements