If a term is _____, courts treat it as distinctive and automatically qualify it for trademark protection.
A) generic
B) descriptive
C) arbitrary
D) nonspecific

Question

Quizplus · Accepted Answer

If a term is arbitrary or suggestive, courts treat it as distinctive and automatically qualify it for trademark protection. If a term is descriptive, trademark protection exists only if a claimant proves that the term conveys to consumers a secondary meaning of association with the claimant. Finally, if a term is generic, courts are unwilling to afford it trademark protection.

If a Term Is _____, Courts Treat It as Distinctive