Business managers test their theories in the marketplace.An accurate set of assumptions will yield enhanced strategic decisions.When the Apple Newton product failed in 1993,what feedback did Apple (and its alert competitors)collect from the experience?
A) It was too early for personal mobile products.
B) The price and bulkiness were not right for the PDA market then.
C) The color and styling of the device were not well liked.
D) It was not possible to have a competitive advantage then.

Question

Quizplus · Accepted Answer

The underlying assumptions need to be reviewed for both market successes and failures. In the case of the Newton from Apple, the price, size, and interface were not what the market found useful.

Business Managers Test Their Theories in the Marketplace