BYD is an example of a new firm entering the global auto industry.With more firms vying for a U.S.market that is not growing very fast,what will happen?
A) The rivalry will be about the same.
B) The intensity of the incumbent firms will decrease.
C) Competitive intensity is sure to rise.
D) The incumbents will keep dominant market shares.

Question

Quizplus · Accepted Answer

When more firms are competing for a share of market that is not growing, the competitive intensity increases markedly.

BYD Is an Example of a New Firm Entering the Global