When a firm enjoys a competitive advantage it attracts a significant amount of attention and its products or services can be at risk due to:
A) Social Complexity
B) Value erosion
C) Casual ambiguity
D) Direct imitation or substitution

Question

Quizplus · Accepted Answer

A Firm that enjoys competitive advantage, however, attracts significant attention from its competitors, who will attempt to negate a firm's resource advantage. A competing firm can succeed in this effort through directly imitating the resource in question (direct imitation) or through working around it to provide a comparable product or service (substitution).

When a Firm Enjoys a Competitive Advantage It Attracts a Significant