Firm resources such as intellectual property and brand equity are important to a firm because:
A) Having such resources allows for a firm to achieve competitive parity.
B) Once created, maintaining such resources takes little managerial effort.
C) They are intangible, costly to imitate and can lead to sustained competitive advantage(s).
D) They are tangible and have a high degree of resource mobility.

Question

Quizplus · Accepted Answer

Firm resources such as intellectual property and brand equity are important to a firm because they are intangible, costly to imitate and help to create a sustained competitive advantage.

Firm Resources Such as Intellectual Property and Brand Equity Are