As noted in ChapterCase 5,as of the third quarter of 2010,Android is the smart phone leader with 43.6 percent of market share.In 2007,Android (Google's mobile operating system)sold 1 million units in six months when it was launched.However,in November 2010,Microsoft started shipping its Windows Phone 7 operating system and had reached 2 million units in 10 weeks.When it comes to performance,Google and Microsoft are compared to each other using several different metrics.Looking at this,competitive advantage can be viewed as being:
A) Both relative and transitory.
B) Unattainable in the smartphone industry.
C) Sustainable for many companies at the same time.
D) Dependent on one best strategy.

Question

Quizplus · Accepted Answer

As indicated in ChapterCase 5, evaluating competitive advantage requires comparing a firm's performance against rivals within the same industry. Additionally, competitive advantage is transitory and difficult to sustain over long periods of time.

As Noted in ChapterCase 5,as of the Third Quarter of 2010,Android