All of the following statements are TRUE about strategy EXCEPT:
A) There is no single best strategy; only strategies that are better than that of rivals.
B) A strategy that has provided competitive advantages in the past will most likely do so in the future.
C) Strategy must integrate and align each business unit.
D) Performance metrics that measure effectiveness must aggregate upward and reflect overall company performance.

Question

Quizplus · Accepted Answer

Due to the transitory nature of competitive advantage, a strategy that has provided advantages to a firm in the past will most likely lose its competitive power sometime in the future.

All of the Following Statements Are TRUE About Strategy EXCEPT