If a firm wants to have more ownership of activities closer to the end product or customer,it should:
A) Backward vertically integrate.
B) Forward vertically integrate.
C) Forward horizontally integrate.
D) Use a single-business diversification strategy.

Question

Quizplus · Accepted Answer

When a firm moves ownership of activities downstream closer to the end product or customer, it is engaging in forward vertical integration.

If a Firm Wants to Have More Ownership of Activities