Globalization 1.0 in Strategy Highlight 10.1 is similar to which one of the following strategies?
A) International strategy
B) Global standardization strategy
C) Transnational strategy
D) Localization strategy

Question

Quizplus · Accepted Answer

Globalization 1.0 refers to the time frame prior to WWII when firms maintained their most important operations in their home country and used exporting and other fairly simple international techniques. This pairs best with the international strategy from Exhibit 10.7.