What is the advantage of an interview over a survey?
A)You have a lower total count for respondents.
B)It is easier to determine the mean average on responses.
C)Interviews provide richer,more detailed information.
D)Interviews provide objective based information.
E)Interviews allow for responses from more subject matter experts.

Question

Quizplus · Accepted Answer

Interviews have at least one significant benefit compared to surveys.Although survey research gives you numbers to analyze,it does not give you the opportunity to delve deeply into the answers.By contrast,interview research allows you to get richer,more detailed information because interviewees are not limited to predefined responses.

What Is the Advantage of an Interview Over a Survey