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When a Company Decides to Satisfy a Customer Claim for a Refund,exchange,or

Question 36

Multiple Choice

When a company decides to satisfy a customer claim for a refund,exchange,or repair,________.


A) a well-written response gains nothing for the company
B) the business has an opportunity to create goodwill
C) the company should make it sound as if they're doing the customer a favor
D) it must avoid beginning its message with a positive response
E) the company should always apologize first

Correct Answer:

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