Nathan's boss has asked him to present a business report on "consumer shopping habits" in three days.Due to the time constraint,his boss wants him to use secondary research.In this situation,which of the following should Nathan do?
A) arrange for focus group discussions and interviews
B) survey consumers through online questionnaires
C) interview consumers over the phone
D) use data published in business journals
E) hire a consultant to conduct survey research

Question

Quizplus · Accepted Answer

Secondary research refers to the analysis of data collected by others with no direction from you or members of your organization.

Nathan's Boss Has Asked Him to Present a Business Report