An advantage of using field research is that ________.
A) it is an inexpensive process compared to other data collection methods
B) it is free from the researcher's personal biases
C) people being studied are rarely influenced by the researcher's presence
D) the observation is always objective and impersonal

Question

Quizplus · Accepted Answer

Field research allows researchers to observe people in their natural environment, which can lead to more authentic and unbiased data. Additionally, people are often less likely to be influenced by the researcher's presence in the field, which can lead to more accurate observations. However, field research can be expensive and time-consuming, and the observer may still bring their own biases to the research. Therefore, option C is the best choice, as it accurately identifies an advantage of field research without overstating its benefits.

An Advantage of Using Field Research Is That ________