Which of the following statements is True about the information research process?
A) It narrows the applicability of the research process in solving organizational problems and creating opportunities.
B) A more appropriate name for the information research process is now the traditional marketing research process.
C) It is a systematic approach to collecting, analyzing, interpreting, and transforming data into decision-making information.
D) It is especially useful when costs outweigh the value of the research.
E) It serves as a written contract between the decision maker and the researcher.

Question

Quizplus · Accepted Answer

The information research process is a systematic approach to collecting, analyzing, interpreting, and transforming data into decision-making information. Option A is incorrect as the information research process widens the applicability of the research process in solving organizational problems and creating opportunities. Option B is incorrect as traditional marketing research is a subset of the information research process. Option D is incorrect as the information research process is especially useful when the value of the research outweighs the costs. Option E is incorrect as the information research process does not serve as a written contract between the decision maker and the researcher.

Which of the Following Statements Is True About the Information